It’s Been Over a Year Since the Bud Light Boycott Began – Here’s How It’s Doing Now

Go woke, go broke.

Despite an increase in substantial earnings in Q1 2024 for parent company Anheuser-Busch, sales of Bud Light continue to plummet more than a year since its disastrous pro-trans marketing campaign.

A mass boycott by furious beer drinkers began in April 2023 after Bud Light launched its campaign featuring transgender activist Dylan Mulvaney. Following widespread publicity, sales of the beverage to retail stores had fallen by more than a quarter by July 2023.

One year on and sales continue to drop, although its impact on Anheuser-Busch is somewhat limited. The company experienced a 2.6% revenue increase to $14.55billion in the first quarter of the year, partly attributed to higher prices. That said, the boycott remains noticeable with a 9.9% volume decline in Bud Light sales across North America.

This was a shock to no one, of course.

Anheuser-Busch has not escaped the impact even with successes elsewhere. With its market share continuing to fall one year on, the brewer has sought to minimize its losses through an unsuccessful Super Bowl ad.

What is your view on the Bud Light fiasco? Did you stop drinking it after the Mulvaney campaign?

11 thoughts on “It’s Been Over a Year Since the Bud Light Boycott Began – Here’s How It’s Doing Now”

  1. Joe not Obiden

    Never bought it but would take one if offered before they went mentally ill. Now taking one would imply to friends you are either gay or support grooming. No one I know touches it.

  2. I never had a BLight; I never will. Actually I could not tell you the last time I had a flavorless, AB or Miller/Coors “beer.”
    Open a bottle of each. Select their flagship beer. Pour half a bottle into a glass. Allow it to warm. Swirl the glass, sniff and taste. Sip and “Chew” the beer. One is made with corn (maize; popcorn smell), the other rice. You’ll quickly notice the difference, No smoking before you do this.
    I’ve asked my wife to stop drinking Ultra. That is not going very well. She prefers low IBU beers.
    Drink Local. NO price bitching about the cost… Support local…

    1. Local doesn’t mean better. Some of those crafts are like cereal, I feel like I need to add milk and eat it with a spoon. Still 90% of beer drinkers still prefer a lighter tasting beer. So get over your selfs, ya bunch of beer snobs

    2. I spend more now on beer, because I drink higher quality beer in place of Bud Light, which used to be my go to.
      I guess I’m a bigot.

  3. Concrete Cowboy

    Bud’s regular beer is already lite beer. So that tells me that Bud Lite is predominately water. So I tried drinking one. I was right, it IS water. The advertizing execs misjudged their American base. It’s a chronic problem of Europeans. Throughout history they’ve quite often misjudged people.

  4. Pete Scelestos

    I’ve never been a light beer drinker. I prefer amber, stout and craft beers. But I often buy Modelo Especial to keep that light beer atop the beer preference charts, plus to further stick it to Bud Light.. (Modelo is owned by Constellation, brewed in Mexico, not owned by AmBev.) Quite “delicious” now that fired former exec complained about Bud Light’s “fratty” image now that frat brothers are defending Old Glory from destruction.

  5. Local micro brews is the way to go, more expensive but better quality compared to the swill produced by Anheuser Busch.

  6. Kurtis Griffith

    I patronized Budweiser products around 45 years. For the last 10 years it was exclusively Bud Light Chelada. The Mulvaney commercial was a betrayal. Now, just like the hometown Bank that refused to cash my military paycheck in 1983, Budweiser will never again make a profit with my money.

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