The Bud Light backlash is a true example of conservatives fighting back against woke.
For those few who are unaware, a nationwide boycott began when Anheuser-Busch – the owner of Bud Light – recruited transgender activist Dylan Mulvaney to push the beer on social media.
Disgruntled conservatives pushed back against the campaign, resulting in major financial losses for Bud Light. In fact, the backlash was so effective that Bud Light – which had been America’s top selling beer for two decades – fell behind Mexican beverage Modelo in the nationwide share of sales.
Although Bud Light hastily retracted its Mulvaney-led campaign, enraged consumers have not looked back, and new data suggests that’s a trend which is unlikely to change anytime soon.
In the four-week period leading up to the Independence Day weekend, sales of Bud Light continued to plummet. The brand secured 6.5% of all beer sales at retail stores, but this was three points below Modelo Especial (9.7%). Michelob Ultra – which is also owned by Anheuser-Busch – secured 7.3% of all retail sales.
It’s safe to say that nobody is forgetting what Bud Light did anytime soon, with most vowing never to return to drinking the product.
One user said they’d participated in a wider boycott of Anheuser-Busch.
Others issued a poignant reminder: go woke, go broke.
