The Bud Light backlash is a true example of conservatives fighting back against woke.
For those few who are unaware, a nationwide boycott began when Anheuser-Busch – the owner of Bud Light – recruited transgender activist Dylan Mulvaney to push the beer on social media.
Disgruntled conservatives pushed back against the campaign, resulting in major financial losses for Bud Light. In fact, the backlash was so effective that Bud Light – which had been America’s top selling beer for two decades – fell behind Mexican beverage Modelo in the nationwide share of sales.
Although Bud Light hastily retracted its Mulvaney-led campaign, enraged consumers have not looked back, and new data suggests that’s a trend which is unlikely to change anytime soon.
In the four-week period leading up to the Independence Day weekend, sales of Bud Light continued to plummet. The brand secured 6.5% of all beer sales at retail stores, but this was three points below Modelo Especial (9.7%). Michelob Ultra – which is also owned by Anheuser-Busch – secured 7.3% of all retail sales.
It’s safe to say that nobody is forgetting what Bud Light did anytime soon, with most vowing never to return to drinking the product.
One user said they’d participated in a wider boycott of Anheuser-Busch.
Others issued a poignant reminder: go woke, go broke.
The woke left tried to make this into a homophobic reaction pretty much saying this boycott was about gay rights. It didn’t work because this was not sending gays back in the closet, as today they enjoy being free to live their lifestyle. This was about a grown man who identifies as a. teen girl. That is wrong AB has refused to apologize for the mishap, ignoring the fact this was an insult to women
Bud Light is suffering from a very successful rebranding effort. Thanks to this poorly conceived virtue signal, every time I decide what beer to buy, I look at Bud Light and I see the caricature, Dylan Mulvany. I continue looking and choose another beer. Good job, Bud Light.
Yes, the new hire wanted to get rid of the frat boy image, she succeded spectacularly!
If only conservatives would boycott something a little more meaningful like the NFL or Disney. Boycotting a crappy beer really isn’t too hard… but at least they have stuck to it for longer than a couple of weeks!
They should just re-name the beer and pretend it never happened– start over. “Trans Light” has a nice ring to it.