Taylor Swift’s endorsement of Kamala Harris appears to be impacting her streaming numbers significantly.
Since publicly endorsing Harris on September 10, the night of the presidential debate, Swift has reportedly lost more than 2 million listeners on Spotify, according to data shared by Chartmetric, a music streaming analytics company, with The Wrap.
Before the endorsement, Swift had around 94 million unique listeners on Spotify who had streamed her music in the past month.
By September 27, that number dropped to 91.9 million. For Swift, this decline could represent a hit to her earnings, as Spotify compensates artists based on the number of streams they receive.
Swift’s decline in popularity isn’t limited to Spotify.
The number of viewers for her YouTube videos in the U.S. also dropped by nearly 10% following her endorsement of Harris.
Data from Chartmetric shows that Swift had 102.4 million views on her YouTube channel in the month leading up to her endorsement, but by September 27, that number had fallen to 92.5 million.
