Conservatives love to use the phrase, “Go woke, go broke,” but too often it’s been more of a wish than a reality.
For years—since at least 2015—corporations have eagerly adopted every leftist demand for “cultural change.” Environmental and Social Governance (ESG)? Check. Diversity, Equity and Inclusion (DEI)? Check. Let men who claim to be women use the ladies’ room at the office? Check.
Despite protest from customers, companies have barreled ahead aiming at a spot to the left of Karl Marx. Any patron who didn’t like it was either ignored, or blamed for being insufficiently enthusiastic about the sexualization of children. Disney is famous, for example, for blaming the poor box office receipts for its offerings on “sexist” and bigoted audience members.
But in 2024, “go woke, go broke” is starting get closer to reality. Anheuser-Busch destroyed the Bud Light brand overnight when a former executive decided to team up with a crossdressing gay man to “celebrate” “diversity.” The company lost $27 billion in market value.
It looks like rural farm-supply chain Tractor Supply knows which way the wind is blowing and wants to stay out of the storm. Filmmaker Robbie Starbuck has been after the company for weeks for its spending on woke causes such as anything labeled “LGBTQ+”.
Tractor Supply’s customers were none too pleased to know their dollars were going to organizations that wanted to teach schoolchildren about “alternative” sexualities.
In a surprisingly frank turn-around, Tractor Supply just announced it’s dropping Woke. All of it. You can read the whole statement here.
The highlights? Tractor Supply won’t be cooperating with the LGBTQ pressure group Human Rights Campaign any longer, they won’t be sponsoring any pride festivals, and they’re not going to be spending on any more “non-business activities” unless those focus on farming, agriculture, animals, and veterans’ issues.
Reaction on social media has been overwhelmingly positive. Antiwoke muckraking account LibsofTikTok showed right up:
People appreciate the honest and candid approach the company took.
They’ve won back some customers who walked away, too.
But there’s always one or two die-hard activists making a sour face.
What do you think of Tractor Supply’s decision? Tell us in the comments.
