Molson Coors, best known for producing Coors and Miller Lite, has announced a swathe of changes to its diversity, equity, and inclusion policies in an attempt to avoid the Bud Lite treatment.
The beer giant is the latest to reverse its woke corporate policies amid a growing campaign by conservative activist Robby Starbuck.
So far under his social media campaign, Starbuck has pushed changes at farmyard manufacturers John Deere and Tractor Supply. As momentum has grown in recent weeks, automobile giants Ford and Harley-Davidson have also scaled back DEI initiatives while home improvement outlet Lowe’s has also joined the trend.
Molson Coors announced the changes in a letter to employees shared by Starbuck on Monday, September 3.
DEI-based training programs have been scrapped, as have donations to “divisive events” such as Pride. Supplier diversity goals and compensation tied to DEI hiring targets are also gone, while employee resource groups will no longer focus on race or sexual orientation.
Like many of the aforementioned corporations, Molson Coors will also be withdrawing from the Human Rights Campaign’s Corporate Equality Index which gauges how LGBTQ+-friendly a workplace is.
“Our campaigns are so effective that we’re getting multi-billion-dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose,” Starbuck wrote on social media. “The landscape of corporate America is quickly shifting to sanity and neutrality. We are now the trend, not the anomaly.”
Alongside the ever-deserved praise for Starbuck, some raised concerns over whether large-scale corporations follow through on their pledges to revoke woke.
Others drew a connection to the infamous Bud Light fiasco.
