Home improvement store Lowe’s has become the latest company to withdraw its “diversity, equity, and inclusion” policies amid a conservative campaign on social media.
The decision came following an inquiry to a Lowe’s executive by popular campaigner Robby Starbuck. In recent months, Starbuck’s activism has prompted motorcycle manufacturer Harley-Davidson to reverse DEI policies, as well as farmyard corporations Tractor Supply and John Deere.
Lowe’s’ decision to amend its corporate policy on DEI initiative came before the conservative campaigner exposed the company. In a three-minute video posted on X, Starbuck listed the preemptive changes: Lowe’s will withdraw from the Human Rights Campaign Corporate Equality Index where companies are assessed on their inclusivity to LGBTQ+ individuals. It also pledged to prohibit donations to pride “or other divisive events” while ending Employee Resource Groups catered towards race or sexual orientation.
“We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose,” Starbuck wrote on his social media profile. “We are winning and one by one we WILL bring sanity back to corporate America.”
Adding that his movement was “a force to be reckoned with”, Starbuck encouraged concerned followers to expose their woke workplace with tips and evidence to [email protected].
He received widespread praise on social media from supporters of his campaign.
He also received strong reviews from those who subscribe to his X account.
