Sydney Sweeney Has Her Birthday Cake and Eats It in Syrn Lingerie [WATCH]

Sydney Sweeney is getting an early start on her 29th birthday festivities, and her first big move is a playful lingerie campaign built around cake.

The actress posed in pieces from her Syrn brand while turning an oversized dessert into the centerpiece of the celebration, as reported by Page Six.

The birthday campaign promotes the forthcoming “Birthday Boobs” collection from Syrn. Sweeney announced the collection on Instagram with the message, “Celebrate my birthday month with my newest @syrn collection ,” as she shared a look at the new designs.

In the accompanying video, Sweeney models several pieces while making her way across a long dining table. The selection includes teddies, lace push-up bras, garters, and other items from the collection.

A human-sized cake sits on the table alongside Sweeney, creating a dessert display large enough that she could practically climb inside it.

The elaborate setup puts a bold spin on the familiar idea of celebrating a birthday with cake.

The photographs take that concept even further as Sweeney reclines across the table in her lingerie. She has her cake and eats it too, licking dessert off her fingers while posing beside the oversized confection.

Other campaign images move the birthday action into a kitchen styled after the 1970s. Sweeney models additional sets while using milk bottles, rolling pins, and balloons as props throughout the colorful shoot.

A heart-shaped cake also appears in the kitchen scenes, with Sweeney shown decorating the dessert.

The baking tools, balloons, and lingerie all connect the birthday theme to the romantic details found throughout the upcoming Syrn release.

The latest drop is scheduled to launch on September 1. That release date arrives slightly less than two weeks before Sweeney’s actual birthday, allowing her customers to join the celebration before she officially turns 29.

According to a press release from the brand, the collection was “inspired by Sydney’s own personal take on romance,” and the designs reflect that direction.

Personal touches appear across the pieces through floral details, bows, embroidery, and carefully selected colors.

Among the collection’s details are hand-drawn forget-me-nots florals.

The new pieces also feature bows and embroidery, adding romantic elements to the lingerie shown throughout Sweeney’s cake-filled birthday campaign.

The words “I really love you” are woven into the designs using Sweeney’s own handwriting.

That message gives the collection another personal detail while connecting directly with the romantic inspiration described by Syrn.

The available colorways include baby blue, which is identified as the “Euphoria” actress’ favorite shade.

Between the soft color, floral designs, bows, and handwritten message, the collection carries Sweeney’s personal preferences into its overall presentation.

Prices for the forthcoming pieces range from $19 to $64. The collection offers sizing from XXS through 3X and includes 44 bra sizes, giving shoppers a broad selection when the drop arrives on September 1.

Sweeney launched Syrn in January and has served as a model for the company’s collections. The lingerie brand follows a small drop approach, releasing capsule collections every few months rather than presenting all of its designs at once.

Earlier this month, Sweeney began hinting at what was coming by posting behind-the-scenes Polaroids to her Instagram account.

Those early images previewed the birthday campaign before the full cake-centered photos and video were unveiled.

Now, the official campaign shows Sweeney climbing across a dining table, posing with an enormous cake and modeling lingerie in a kitchen filled with baking props.

The staged birthday celebration gives her newest Syrn collection an unmistakably playful entrance.

With the launch arriving on September 1 and her actual birthday following slightly less than two weeks later, Sweeney has already established the theme of her birthday month. The lingering question is what she will choose to wear for her big day next month.