Target’s revocation of DEI policies has prompted calls for a boycott from a number of left-wing figures including a Minneapolis City Council member where the retailer is headquartered.
Interestingly enough, Target practically pioneered the corporate DEI trend in 2016 when they backed a transgender bathroom policy, and ignored conservative groups who suggested they add a gender neutral/single stall bathroom to their stores (which many already had) instead of allowing grown men in the women’s room.
On Friday, Jan. 24, the retailer announced it would scaling back many of its DEI policies. In a statement, Target announced a conclusion to “three-year diversity, equity and inclusion goals” as well as the “Racial Equity Action and Change initiatives” as previously announced.
Furthermore, it removed wokeism from employee resource groups while also pledging to cease participation in diversity-focused surveys such as the Human Rights Campaign’s Corporate Equality Index.
Anti-DEI crusader Robby Starbuck also shared the news, which follows his efforts as part of what is now a monumental campaign to remove DEI policies at companies such as Tractor Supply, Harley-Davidson, Caterpillar, Toyota, and Boeing, – all of which have withdrawn from the Corporate Equality Index. Some, like John Deere, Lowe’s, and Ford, have also withdrawn sponsorship of Pride events, while others such as Molson Coors and Walmart have removed diversity quotas for suppliers.
However, the death of DEI at Target has prompted a boycott from the leftist organization “Strike for All,” who announced a boycott commencing Saturday, Feb. 1.
Target’s DEI revocation also caught the attention of Minneapolis City Council member Jason Chavez. He said, “It’s disappointing that Target Corporation, based in Minneapolis, decided to roll back and ultimately conclude its diversity, equity, and inclusion initiatives. I urge everyone to consider supporting small businesses and family-owned grocery stores in our community instead.”
Some protests have already begun, including one man who said he “can’t work here” during a vocal rant in a Target store.
